MIT Professional Education | Case Study

Where innovation meets education

Challenge

For more than 75 years, MIT Professional Education (MITPE) has delivered cutting-edge programs focused on today’s most pressing technology and engineering topics. To boost enrollment, they needed to promote their high-impact offerings in a way that connected with their target audience by meeting them where they were—both physically and professionally.

Solution

Crackerjack partnered with MITPE to take over Kendall Square’s transit hubs with a geotargeted campaign featuring bold, attention-grabbing graphics and QR codes. These led prospects to a dynamic landing page, where they could explore topics of interest and receive personalized program recommendations via email.

Leveraging Kendall Square’s reputation as the world’s most innovative square mile, we showcased MITPE’s programs, drove visibility and engagement, and solidified their status as a premier provider of technical and engineering programs. The result? A campaign so sharp, it earned us not one, but two major industry awards.

INDUSTRY

Education

services

Campaign development

Copywriting
Graphic design
Video & animation

Web design & development
Paid media
Email marketing

Out-of-home advertising

Results

Marcom Award

Educational Advertising Award

impressions over 8 weeks

More case studies

Lincoln Financial | Case Study

Bringing a bold brand to life

When a Fortune 200 company with over a century of history rolled out a bold new brand, they needed expert help translating it across their vast marketing ecosystem. As a trusted partner to Lincoln Financial for years, Crackerjack was ready to step in and bring the vision to life.

OneAmerica Financial | Case Study

Turning smarts into sparks: Thought leadership in action

As adults age, many can expect to need some form of long-term care. That’s why OneAmerica Financial is dedicated to developing holistic long-term care solutions that support policyholders and the caregivers who assist them. Partnering with Hanover Research, they surveyed caregivers to understand their daily struggles—and how best to empower them.

Harvard University Human Resources | Case Study

At the ❤️ of Harvard: Benefit communications reimagined

Harvard University’s HR team launched a new internal brand, “At the heart of Harvard is you,” to highlight their commitment to the wellbeing of their 18,000 benefits-eligible faculty and staff. The goal: seamlessly infuse this new brand into open enrollment communications, new hire materials, and ongoing newsletters—while still delivering critical benefits information in a clear, actionable way.

Income America, LLC | Case Study

On the money: A thought leadership video series

While demand for guaranteed retirement income solutions is on the rise, adoption hasn’t reached its full potential due to concerns about portability, complexity, and costs. Income America needed a way to help financial advisors educate themselves—and plan sponsors—about the benefits of retirement income solutions and specifically, Income America 5ForLife.

Income America, LLC | Case Study

Launching a revolutionary retirement income solution

When leaders from six top financial firms developed Income America 5ForLife, they knew they’d struck gold. This revolutionary in-plan investment option provides participants with a lifetime income guarantee of 5% per year, offering protection against market uncertainty during retirement. The problem? They needed a nimble partner to help convey the breadth and importance of the product—and brand it from the ground up.

55ip | Case Study

Helping advisors grow their practices

A leader in the fintech industry, 55ip provides personalized, automated tax-smart solutions to help advisors deliver greater value to their clients. However, not all advisors were taking full advantage of 55ip’s capabilities. 55ip partnered with Crackerjack to change that.

Greater Boston Food Bank | Case Study

Serving up a refreshed brand book

The Greater Boston Food Bank (GBFB) has a bold yet simple mission: to end hunger across Eastern Massachusetts. With multiple teams and vendor partners working together, a shared understanding of GBFB’s identity is essential. Over time, as materials evolved, language and visuals naturally varied. To strengthen their impact, GBFB needed a refreshed, unified approach—one that ensured consistency across all communications.