Harvard University’s HR team launched a new internal brand, “At the heart of Harvard is you,” to highlight their commitment to the wellbeing of their 18,000 benefits-eligible faculty and staff. The goal: seamlessly infuse this new brand into open enrollment communications, new hire materials, and ongoing newsletters—while still delivering critical benefits information in a clear, actionable way.
The challenge was not just refreshing the content but creating an entire visual and narrative experience that matched Harvard HR’s mission and resonated with their audience.
We didn’t just tweak content—we reimagined the entire look and feel of Harvard HR’s benefits communications from the ground up.
Here’s what we delivered:
By combining innovative design with clear, compelling messaging, we ensured every piece communicated not only the facts but also the care Harvard HR puts into supporting its people.
The materials were a hit with Harvard faculty and staff. From glowing feedback to smooth implementation, the refreshed materials exceeded expectations, reinforcing Harvard HR’s mission and making benefits navigation easier—and more engaging—than ever before.
“I received my open enrollment postcard in the mail this weekend, and it looked fantastic. I appreciate how thoughtfully you and the Crackerjack team aligned it with the new branding. Thank you for all your efforts!”