Lincoln Financial | Case Study

Bringing a bold brand to life

Challenge

When a Fortune 200 company with over a century of history rolled out a bold new brand, they needed expert help translating it across their vast marketing ecosystem. As a trusted partner to Lincoln Financial for years, Crackerjack was ready to step in and bring the vision to life.

Solution

Crackerjack dove in to amplify the new brand across multiple channels, refreshing key B2B assets, including:

Sales presentations that align with the brand’s updated voice and design.
Marketing videos that distill complex ideas into compelling visual stories.
Email banners, virtual backgrounds, and social graphics to unify touchpoints across digital platforms.

Every piece was designed to deliver a cohesive, professional, and modern brand experience that resonates with clients and stakeholders.

INDUSTRY

Insurance

services

Brand strategy & execution

Copywriting
Graphic design
Social media
Collateral
Print production & fulfillment

Email marketing

Results

The refreshed materials helped Lincoln Financial bring their brand to life in a way that’s consistent, polished, and impactful:

A unified and fresh look across platforms, reinforcing brand recognition

Engaging videos for targeted distribution to amplify their message

A revitalized sales presentation that’s already in active use by the team

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