Infobase empowers learners, educators, and organizations to make informed decisions through a robust suite of information literacy solutions—but their website wasn’t keeping pace with the power of their products. That’s where Crackerjack came in. We created a brand guide and tagline to sharpen and modernize their identity, reimagined and rebuilt the site’s UX for a faster, more intuitive experience, and polished copy to highlight the full scope of their offerings. We even dropped a cheeky internal launch video to bring it home (in style).