What We Do

what we do

At Crackerjack, we offer everything you’d expect from a full-service marketing agency—from strategy and creative direction to project management to design to copywriting—delivered with the personal (and friendly) feel of a smaller firm. That means shorter turnaround times, more attractive rates, and the agility to seamlessly pivot when that 32-slide PowerPoint turns into an 8-page white paper. As our clients can attest, we’re good at rolling with the punches and delivering what you need when you need it (and sometimes even earlier).

And dare we say it? We like to have fun—whether it’s sharing photos of our pets in costumes (don’t judge), going out for special drinks for no special reason, or regaling you with “the funniest story we’ve ever heard.” Because our philosophy is simple: if you can’t laugh (even in the face of a monster deadline, an occasional email crash, or a jammed printer), well then, maybe you should be doing something else.

content

Words, words, and more words. At Crackerjack, we have a true passion for them. We like to mix them up, add our signature snap (when appropriate), and make them flow. Want a 52‑page magazine, a single tweet, or somewhere in‑between? We can do that.

design

Clean, crisp design is our hallmark. We love great design. It makes us (and our clients) smile. Our team has seen (and designed) it all—brochures, mailers, videos, Prezis, postcards, emails, newsletters, magazines, t‑shirts, this website right here, and oh so much more.

delivery

We don’t just make things look and sound great, we also make sure materials are delivered, the way you want, when you want. Whether you need something printed, programmed, filmed, animated, or voiced, we deliver seamless, high‑quality service from beginning to end.

our bread & butter

Education

Financial Services

Healthcare

Everything Else

what we’re really good at

Retirement & Investments

When it comes to creating communications aimed at helping people prepare for their financial futures, Crackerjack is aces. With decades of experience in the field (and dozens of awards to back it up), we are adept at boiling down complex retirement and investment topics into understandable and engaging emails, articles, presentations, brochures, videos (and more) that drive positive results.

Executive Education

At Crackerjack, we understand the unique requirements of executive education marketing—including what it takes to appeal to busy, high-level professionals. From new program materials to email campaigns to social media posts, we combine branding, design, and copywriting to create resonant, on-point communications that drive participation. That’s why some of the most respected schools in the country consistently turn to us for their communication needs.

Internal/Employee Communications

It’s important to keep your team informed of what’s going on in your organization—from important changes to exciting news and everything in-between. To help deliver information effectively and efficiently, we work closely with stakeholders to translate complex topics into clear messages that engage internal audiences. From benefits newsletters and new technology rollouts to emergency response communications and payroll updates, our materials help you inform, develop, and retain your most important asset—your employees.

Open Enrollment/Benefits

Open enrollment is our favorite time of year. How about you? For us, there’s nothing more rewarding than diving into benefit details and translating them for our clients’ employees—so they can choose the options that work best for them. Whether it’s communicating a complicated benefit transition or new process, or creating new hire orientation videos or handy checklists that employees can use to guide their decisions, there’s no subject matter or delivery request too complex for our benefit pros.

Student Enrollment

Our team is intimately familiar with the challenges facing higher education today. That’s why we’ve had such success helping our collegiate clients develop their brand, refine their message, and stand out in a sea of college communications—with everything from memorable viewbooks to visit experience communications to explosive promo videos. Whether appealing to undergrads, graduate students, international learners, or transfers (or all of the above), we produce highly effective communications that help drive enrollment.

Advancement/Development

Want to raise the funds you need to advance your organizational goals? It all starts with the right communications. Working hand-in-hand with senior leadership, trustees, donors, and other stakeholders, we create persuasive messages and communications—ranging from campaign names, materials, videos, articles, and more—that engage key audiences, open doors, and drive growth. Whether you’re planning an annual fundraiser or golf tournament, or launching a multi-year comprehensive campaign, we’re here for you every step of the way.